Ask a Nursing Advisor

CRNS Nursing Advisors are dedicated to answering questions from RNs and NPs about their nursing practice. Below, we've addressed common questions we are asked to help you in your registered nursing practice.

I am a self-employed RN. Can I advertise my business? What about advertising my nursing services on social media?

The CRNS has the following resource available on our website: Advertising Nursing Services for RNs and NPs engaged in non-traditional and/or self-employed practice settings. RNs and NPs may use their professional title when providing services that are approved by the CRNS (See the CRNS Recognition of Practice [ROP] webpage to determine if you require ROP).

Any advertising of nursing services by RNs and NPs must comply with CRNS direction, federal and provincial legislation. Advertising needs to be consistent with the current practice standards, entry-level competencies and the code of ethics. Only products and services authorized for sale by Health Canada may be advertised and provided by RNs and NPs.

Advertising incentives that encourage clients to purchase products or services, such as a 2-for-1 sale or special pricing for specific occasions (i.e., Mother’s Day) are not allowed.

Overstated claims of the effectiveness of products or the expertise of the RN, or NP in administering products and services are not allowed in any advertising. RNs and NPs are to provide accurate information regarding products used, and the risks and benefits associated with the product/service. Advertising of products and services must be accurate, factual, evidence-based, verifiable, ethical and professional.

Advertising that contains false, misleading or sensationalized information can compromise the public's trust, and harm the profession’s integrity, may be considered professional misconduct and could be the subject of an investigation by the CRNS.

Examples of advertising that may result in a complaint to Professional Conduct include, but are not limited to:

  • Exaggerating results or making unverified claims about the effectiveness of a product or treatment.
  • Promoting a medical treatment or service without having the appropriate qualifications to provide the treatment or service.
  • Promoting the treatment of conditions with alternative medications that are not based on scientific evidence as an effective treatment.

If you have questions related to advertising your nursing services, contact a CRNS Practice and Education Nursing Advisor by email at practiceadvice@crns.ca or by phone at 1.800.667.9945.

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